The Lifting, Firming, Anti-Aging Wonder!

These days, more and more people are taking a “nature knows best” approach to wellness, shying away from foods, cosmetics, and personal care products that contain unknown chemicals and additives. In fact, one common refrain in the nutrition sphere is “if you can’t pronounce it, don’t consume it.” While that rule may work for food, if you follow it for skincare, you might be selling yourself short! 

One of our favorite ingredients here at Sara Elizabeth Skincare is a perfect case in point: dimethylaminoethanol (DMAE). While at first glance it might sound like a potentially harmful chemical, DMAE is actually a naturally-occurring substance already found in our bodies. Thanks to its amazing firming and anti-aging properties, you’ll also find it in many of our bestselling products and services. So let’s take a closer look at just what DMAE is and why we love it so much.

What is DMAE?

As noted above, DMAE is a naturally-occurring substance. Small amounts of it are produced in our brains, where it plays a role in cognitive, nerve and muscle function. DMAE is also found in certain types of fish, such as salmon and sardines — hence their reputation as “brain food.” DMAE can also be made in a lab, which is the version we use because it’s 100% vegan and cruelty-free. No need to worry: it’s structurally identical to the natural version — and actually better in terms of sustainability.

How does DMAE work?

When applied to the skin, DMAE penetrates into the cells to help promote collagen production, lifting and firming the skin and reducing the appearance of wrinkles. Rich in antioxidants, DMAE also helps even out skin’s tone and texture while protecting against further damage from free radicals. This little miracle worker provides both immediate plumping and moisturizing results, as well as longer-term anti-aging benefits.

Where can I find it?

We use DMAE in many of the products in our Sara Elizabeth Herbal Skincare line, including our:

If you live in or near San Diego, you can also reap the benefits of DMAE with our incredibly effective Lift and Firm Non-Surgical Facial Lift.

This technique uses a DMAE serum infusion along with radiofrequency energy to help promote tissue remodeling and boost the production of new collagen and elastin. The result is firmer, tighter and smoother-looking skin with no plastic surgeon or downtime required! Come in and see us!

In beauty and health,
Sara Tucker

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Author Sara Tucker

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