For naturally curly or permed hair.
Oway’s Curly line hydrates and supports curl’s natural shape with vivifyingBiodynamic Licorice Extract and nourishing Organic Soya Beans.
Macadamia Oil helps rebalance water and lipid levels by smoothing and sealing the hair fiber.
Revolutionary Cellulose Polymers ensure the perfect, frizz free curl pattern and definition every time.
CRUELTY FREE / NO SYNTHETIC FRAGRANCE / NO PARABENS / NO SULFATES / NO PEGs / NO PETROLEUM / NO PHTHALATES / NO ARTIFICIAL COLORANTS
Bring bounce and shape to curly or permed hair with Biodynamic Licorice, Organic Hypericum and Fair Trade Crabwood Oil.
❁ For Curly or Permed Hair
❁ Weightless Hydration + Healthy Curls
❁ Shampoo | Conditioner | Curly Potion
Organic Salon Products
Organic Way (Oway) is the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients.
Our green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins.
Oway lets you immerse your clients in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils.
From Farm to Chair
Oway’s organic salon products take root on our family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature.
Oway insiders call it OrtOfficina.
Here, we grow, pick and distill our pure organic extracts, essential oils and hydrolates with zero chemicals, in accordance with biodynamic farming standards.